Rapper Wretch 32 and girl band Stooshe have joined Transport for London’s (TfL’s) Stop.Think.Live. campaign which seeks to reduce the number of teenage road casualties in the capital by using a range of powerful messages to remind young teenagers to take care when using the road.
The stars join previous Road Safety Ambassadors including Tinie Tempah, Rizzle Kicks, Tinchy Stryder, and Mz Bratt. Wretch 32 is a longtime supporter of the campaign, recording his second clip in two years.
Speaking on the campaign Ben Plowden, Director of Planning, Surface Transport at TfL said:
Transport for London is committed to reducing the number of teenage road casualties. The new posters address the many distractions teenagers may face while nearby or using the road. This is an important part of our ongoing work to save lives, the campaign builds on the success of previous years with the number of casualties falling every year.
The ideas behind the campaign and the use of celebs such as Wretch 32 and Stooshe are part of TfL’s ongoing commitment to reach young people in ways that are relevant to them.
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